Palm Property Management is a boutique agency providing premium property management services to clients on the Sunshine Coast. Business owner Susan Henley has been working with well-known real estate companies overseas and in Australia for many years. Being passionate about what she does and identifying an opportunity, Susan decided to start her own business.
As a small company with very aggressive targets, Susan knew the importance of having a digital presence in Palm Property Management from the beginning. The aim was to create a healthy funnel of leads from landlords and connect them with prospective tenants.
Iceberg digital helped bring Susan’s digital vision to life and to suit her needs. The solutions provided were:
Branding - Creating and building the whole look and feel of the Palm Property Management brand - online and offline (i.e. business cards, brochures, flyers, etc.)
A fully optimised website that reflects the brand and captures leads - Marketing automation to help minimize repetitive tasks thus freeing up time spent on conversion and building relationships
Social Media set-up, content plan, and ads to create brand presence and draw leads
Digital ads to drive traffic to the website while it climbs the ranks on Google