Palm Property



Palm Property Management is a boutique agency providing premium property management services to clients on the Sunshine Coast. Business owner Susan Henley has been working with well known real estate companies overseas and in Australia for many years. Being passionate about what she does and identifying an opportunity, Susan decided to start her own business.


As a small company with very aggressive targets, Susan knew the importance of having a digital presence of Palm Property Management from the beginning. The aim was to create a healthy funnel of leads from landlords and connect them with prospective tenants.

Iceberg digital helped bring Susan’s digital vision to life and to suit her needs. The solutions provided were:

  • Branding - Creating and building the whole look and feel of the Palm Property Management brand - online and offline (i.e. business cards, brochures, flyers, etc.)

  • A fully optimized website that reflects the brand and captures leads - Marketing automation to help minimize repetitive tasks thus freeing up time spent on conversion and building relationships

  • Social Media set-up, content plan, and ads to create brand presence and draw leads

  • Digital ads to drive traffic to the website while it climbs the ranks on Google