Updated: Sep 27, 2020
As history has shown us, when it comes to marketing, the playing field has never been levelled for small versus big business. With the introduction of technology and digital marketing, small businesses now have the power to reach a wider pool of consumers without needing big marketing budgets. While there is no shortage of tools available to help your business grow digitally, a certain level of skill and experience is required to navigate through the ever-changing nature of how search engines and social media platforms function.
By partnering with the right digital marketing agency, you can get help with managing your business online and building a scalable digital business.
Here are some of the reasons why you should consider hiring an outsourced marketing agency:
1. Get back time to focus on what you love:
You started your business because you are passionate about what you do. As an entrepreneur, you are used to wearing multiple hats. But keeping up with constant changes in Google analytics, planning, and scheduling content on Facebook and Instagram, etc. can be time-consuming. Playing catch-up or deprioritizing your online marketing will lead to disengaged consumers, reduced traffic ultimately hurt profitability.
By outsourcing your digital marketing, you will be able to claim back precious time. You will be partnering with experts who will set you up for success. With Iceberg digital you can choose how much or little of your marketing you want outsourced offering you the flexibility you need.
2. Current digital strategy not working or inadequate:
A digital strategy forms the foundation on which you build your business empire. Think of it as the North Star for the success of your digital presence. Hence, it is pivotal for your digital strategy to be defined clearly and aligned with your company’s business plan. Often small businesses struggle to put this together because of lack of skill and inadequate resources.
Lack of engagement with the right audience, inconsistent messaging, and low brand awareness online are also some of the indicators that your digital strategy needs to be reviewed. A digital marketing agency can help you identify these gaps very quickly and provide solutions or alternatives to a leaky online sales funnel.
3. Measurable ROI and deep dive into metrics
Unlike many traditional marketing channels, digital marketing activities are measurable. Diving into quantifiable metrics can bring to light strengths and areas of opportunities for your company. This information can help in creating your marketing sales funnel, targeted messaging and better ROI on your social media strategy, setting up your business for success.
Many small businesses struggle to interpret digital marketing metrics and often gamble with their next digital activation. By hiring a marketing team, you can remove any guesswork and spend money only on targeted campaigns which will drive results.
4. Saving on hiring and managing a new employee
The pros of hiring an agency are being able to hit the ground running. While hiring an employee to manage your digital activity is great! It comes at a cost - training, managing and bringing them up to speed etc.
With an agency, you will be partnering with people who will be able to add value and contribute to your short and long term digital goals. Best of all, you will not need to share your office space.
5. You will save a lot of money
All the costs associated with and time required to train an employee or a marketing team on your company’s payroll can be avoided. Equipment and licensing costs for hardware and software will also add to the saving. Some of the average salaries for key marketing positions are:
Social Media Manager – $70,000 per year
Marketing Manager – $120,000 per year
SEO Manager – $80,000 per year
For a company irrespective of size, to have an effective marketing team you will need a Digital Marketing Strategist to help you navigate through the digital landscape and align it with your business goal, a marketing specialist who understands the technical know-how, implements and optimizes to get the best possible result and a marketing coordinator who can project manage along with doing administrative tasks to bring all the pieces of the puzzle together.
Iceberg digital can help you with all or a just a few services that maybe missing from your business marketing set-up. With an average spend of $2,000 to $5,000 approximately per month, you will have access to a team that specialises in different functions of digital marketing.
Choosing to work with a marketing agency can end-up freeing time, money and resources to focus on areas that require strategic planning and your full attention.