200+
Launched
Local Search
Visibility
Significant improvement in local search presence across priority areas
Patient Enquiries
New Patients
Clear increase in qualified patient enquiries and long-term client value
4+ Service Areas
Delivered Across
Expanded digital presence across multiple key service areas
The Challenge
A Digital Presence to Match the Practice
London Plastic Surgery & Advanced Aesthetics (LPS), led by Dr. Matic, is one of London, Ontario's premier providers of surgical and non-surgical aesthetic treatments, serving patients who expect both clinical excellence and a trusted, personal experience.
LPS had built a strong reputation, but its digital presence didn't fully reflect the practice's quality or breadth. The website needed to support both patient acquisition and a growing skincare retail offering, while local search visibility needed to connect people actively looking for treatments with the clinic. At the same time, the brand needed to feel consistent across digital content, social media and in-clinic materials.
Our Strategic Implementation
Website &
E-Commerce
Rebuilt the website on Shopify to support patient journeys and a growing e-commerce catalogue of 200+ professional skincare products.
SEO & Local Visibility
Focused SEO around high-intent treatment and local searches, helping LPS connect with people actively looking for the services they provide.
Social Media & Content
Created consistent, on-brand content that showcased LPS's expertise, educated prospective patients and strengthened its digital presence.
Print & Brand Support
Extended the LPS brand into print and in-clinic materials, carrying the visual identity beyond digital channels.
The Results
Greater Visibility. More Patient Enquiries. Cohesive Brand.
Improved discoverability across relevant local and treatment-focused searches.
Increased enquiries from patients discovering LPS through its online presence.
A more seamless online shopping experience for LPS's skincare customers.
A consistent brand experience across digital, social, print and in-clinic touchpoints.
Client Testimonial
Over the past year, our team at London Plastic Surgery & Advanced Aesthetics has had the pleasure of working with Iceberg Digital Marketing, and the results have been exceptional. From the very beginning, their team took the time to understand our goals and challenges, helping us strengthen our online presence and connect with more of the right clients.
They completely revitalized our website, improving both its design and performance, and implemented a focused SEO strategy that significantly increased our visibility in local searches. As a result, we've seen a clear rise in new patient inquiries and, more importantly, an increase in valuable, long-term clients who align with our services. We're truly grateful for their partnership, professionalism, and genuine care for our success. Iceberg Digital Marketing has been an integral part of our growth.
Sandra Verhoeven
Public Relations & Marketing Coordinator · London Plastic Surgery & Advanced Aesthetics
Conclusion
Over the course of the partnership, Iceberg Digital became an extension of the LPS team, bringing website, search, content, and brand together into a single, connected approach. The result is a stronger digital presence that better reflects LPS's reputation, supports patient acquisition and provides a foundation for continued growth.
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